Networking Hacks

Networking does not have to feel awkward and forced. For the most part, you just need to show up at the right place with the right attitude. My biggest tip is to go into any situation, whether a portfolio review, gallery show, photo festival, etc., with zero expectations. If you have a goal (i.e., I MUST show 15 people my work tonight!), you’ll likely have a vibe of anxiousness and desperation, making people want to run for the hills. I’ve seen this in action, and it is not pretty.

I’ve included organic tips below for in-person (always best) and online networking, which I’ve used and seen others use to help nurture existing connections and expand their networks.

Host Local Meetups
If you are a photographer with local clients, this is a no-brainer. When organizing these, you should think about targeting people with careers that are adjacent to your genre of photography that can be of help to you. In other words, network beyond the photography industry. For instance, if you’re a fashion photographer, you can invite models, fashion designers, stylists, etc. If you’re a wedding photographer, you can invite caterers, wedding planners, event professionals, etc. This can lead to referrals and new clients, and you don’t have to worry about competition. Start small and organize drinks at a bar with some clients or acquaintances. Talk shop. Then, go from there.

If you’re nervous about this, attend a few meetups and observe for a few months. Check Eventbrite or Meetup for inspiration and to see what’s going on in your area. 

Create or join a small group of like-minded photographers.

When I lived in NYC, I was part of a small group of female photographers and photo editors who hosted dinner parties once a month. It was insightful to come together and talk about what was happening in the industry, plus it was fun!

If you want to be more structured and intentional with your group, you can also use this to show new work (critique groups) or keep each other accountable (motivational groups). You could make it fun with photo challenges and photo walks or more out-of-the-box ideas like a scavenger hunt or photo bingo. I hosted a photo bingo during COVID-19, and it was hilarious.

You can also take these groups online with monthly Zoom calls or a WhatsApp group for those who want a daily connection.

Be memorable.

When you meet someone, refrain from showing them your website or your Instagram on your phone. Everyone is showing work online. It’s boring. Do something unexpected and memorable. Have a small flip book made up. Give them a branded matchbook with one of your photos and your Instagram. Think out of the box.

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